How we work

Step one - research and data

Data analysis has proven invaluable to markets around the world.  Fashion, with it's slow production-to-market phase and high speed trend turn around, has so much to benefit from data technologies.  We keep track of overall data trends to keep our ideas as current as possible.

Conventional wisdom dictates that the larger a data set, the greater it's value.  That's true.  But we believe that there's more to data collection and analysis that quantity of data.  Defining the semantics of data collection is also important in the evaluation of the data.  That is to say, how we choose to define the terms that collect the data.  When left to firms with no history in specific markets the semantics are likely to be defined through a narrow mind.  For instance, semantics may be based solely on the frequency of words used in Vogue magazines within the last five years.  We all love Vogue but it's not the only source in defining fashion trends in the industry.  No matter how much data collected past this point, it's inherently flawed.  Secondly, we believe that a data set is only as valuable as the queries used.  In layman's terms - the value of an answer is defined by the quality of the question.  ILYAAP has experience and intuition in various creative markets.  

We ask the right questions, we get quality answers and we use a mix of mind power, elbow grease, and technology to drive your business to new heights.

 

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